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Monthly Archives: February 2012
The Eye is Not a Camera
The human eye is not a recording device, like a camera, but is more like an intelligent search engine that actively sorts through the visual information that is continuously streaming toward it. Visual perception is, in fact, the act of … Continue reading →
Posted in Advertising, Ameritest, Memory, Methodology
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Tagged ad success, Advertising, Ameritest, Attention, Brand awareness, Chuck Young, Collective, Commercial Imagery, Commercials, Flow of Attention, Memory, methodology
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An Ecosystem of Memories
An ecosystem is a good model because it treats memory as something that lives in the mind. For those interested in learning how advertising works to create branded memories, it sets a new kind of agenda for asking research questions, … Continue reading →
Posted in Advertising, Ameritest, Brand Awareness, Memory, Methodology, Neuroscience, Packaged Goods
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Tagged ad success, Advertising, Ameritest, Brand awareness, Chuck Young, Commercials, Memory, methodology
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