Category Archives: Ad Bites

And Now for Something Completely Different…

Posted on December 10, 2010 by

This blog post comes straight from the top…Chuck Young, President & CEO of Ameritest. He’s inviting all of our readers out there to watch a TED talk (see below). We are linking up the science of advertising with the science of … Continue reading →

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Gettin’ Back to Basics – Let’s Talk Attention

Posted on December 3, 2010 by

In pondering what to write about this week, I took a look back over the past six blogs posts. I realized that we had gotten way ahead of ourselves. Here we were, sitting at our desks throwing out research jargon … Continue reading →

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What can a fast-talking criminal defense attorney teach us about fast-food advertising?

Posted on November 19, 2010 by

F.Lee Bailey is one our nation’s first superstar attorneys. His success in the criminal courtroom, and celebrity clients ranging from Sam “the fugitive” Sheppard, to Patty Hearst and O.J. Simpson, brought him fame and fortune. When asked to share the … Continue reading →

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Dear Colonel, Your Buns Could Be Better.

Posted on November 13, 2010 by

So the Colonel has improved his buns. No, not those buns. (C’mon, I’m in research, I’m not allowed to be saucy.) But, that really is what the Colonel tried to tell people this past week. That his buns are better…than … Continue reading →

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What’s This? Real Cheese?

Posted on November 5, 2010 by

This week, Domino’s has taken something that should be a given (at least, you would hope) and promoted it in a way that viewers can’t help but notice. It’s so simple, I can’t believe they didn’t think of it before…real … Continue reading →

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Baltic Ave., Will You Forever Evade Me?

Posted on October 22, 2010 by

It’s that time of year again. The leaves are changing, the weather is cooling…and Monopoly is back at McDonalds! Many of my younger years were spent collecting those little pieces and diligently sticking them on my Monopoly board. Many a … Continue reading →

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Get Your Motor Runnin’, Head on Down the Highway… Lookin’ for a Subway

Posted on October 15, 2010 by

Subway is riding in the middle of the pack this week with their new ad promoting both the new Fiery Footlong Subs and Flatbread Breakfast Sandwiches. The ad begins with a biker gang riding toward a Subway oasis for a … Continue reading →

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Do Cows Really Have More Fun?

Posted on October 7, 2010 by

Chik-Fil-A continues to outdo the competition, this time with an ad promoting their new Spicy Chicken Sandwich. Featuring a bewildered nighttime security guard and a group of cows throwing a Spicee Chikin Launch Partee, the ad continues Chick-Fil-A’s stance as … Continue reading →

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