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Category Archives: Books
Positioning and Brand Image
The mind of the consumer can be thought of as being continuously engaged in the process of defining the self and orienting it with respect to the outside world. A brand’s image is constructed in relationship to the consumer’s concept … Continue reading
Posted in Advertising, Ameritest, Books, Brand Awareness, Memory
Tagged Advertising, Ameritest, Brand awareness, Brand Image, Brand Positioning, Commercials, Esthetic, methodology, semantic
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Science in the Creative Kitchen
March 7 marks a long awaited publishing event for me. On that day Amazon begins shipping the cookbook, Modernist Cuisine, which is a six volume tour-de-force of extraordinary photography and engaging writing that explains the science behind that most multi-sensory … Continue reading
Posted in Ameritest, Books
Tagged Advertising, Ameritest, Chuck Young, Food, Modernist Cuisine, Science, Science of Food
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