Category Archives: Communicus

What If Super Bowl Commercials Were Judged on Whether They Made Anybody Buy the Product?

Posted on April 17, 2012 by

It would present a whole different way of determining which advertisers won or lost the Super Bowl ad competition.  The Super Bowl XLVI advertising competition headlines are long gone. Everyone knows that the most liked, most talked about commercials were … Continue reading →

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What Branded Social Media Can Do For Your Brand

Posted on May 20, 2011 by

This week’s post comes to you from our partners at Communicus. Without further ado… While the changing online media landscape has given advertisers countless new ways to connect with consumers, the successful online campaign will use each tool for a … Continue reading →

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So You Think You’ve Got a Campaign…

Posted on April 22, 2011 by

A review of current TV commercials reveals that nearly all major advertisers have come to realize that airing a campaign provides a higher chance of success than does airing a range of unrelated executions. Benefits, as documented by Communicus, often … Continue reading →

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