Our goal for this blog is to dispel those notions of research as boring and inaccessible and provide you information each week on the world of advertising. Our goal is to provide you insights that you will not only find interesting and thought provoking…but also enjoyable to read. Maybe you’ll start watching ads in a new way, maybe you’ll apply what you read here to your own advertising or maybe you’ve just been looking for something to add to those break room conversations. Because really, how many times can you bring up the latest Dancing With the Stars episode?
Whatever you take away, we hope it keeps you coming back for more.