Author Archives: Chuck Young

In Making a Story

When I began my career in communications and brand research, I thought of my previous careers as trunks to be stored away in the mind’s attic—perhaps pulled out in a far-distant future when I had time for reflection, meandering beach … Continue reading

Posted in Advertising Research, Ameritest, Attention, Books, Brand Positioning, Emotion, Memory, Motivation, Storytelling | Tagged , , , , , , | Leave a comment

What’s The Reality Of Your Perception?

Years ago, Rolling Stone was struggling to make its numbers. Readership wasn’t the problem. The issue was media buyers’ perceptions of the magazine. And their perceptions were ruling their decision to not buy the Stone’s advertising space, which was critical to keeping the … Continue reading

Posted in Advertising Research, Attention, Brand Positioning, Emotion, Memory, Storytelling | Tagged , , , , , , , , | Leave a comment

“A Memorable Impression: How to create brand memories in advertising”

In the June 2017 article for Quirk’s Media, Ameritest CEO, Chuck Young, delves into how marketers can sell to the “three brains” of the consumer: Physical, Emotional and Conceptual. You can read it here: https://www.quirks.com/articles/how-to-create-brand-memories-in-advertising

Posted in Advertising Research, Ameritest, Attention, Brand Awareness, Brand Positioning, Emotion, Memory, Methodology, Neuroscience | Tagged , , , , , , , , , , , | Leave a comment

Need a snapshot of your banner ad performance? Take a BannerSnap!

Ameritest is proud to introduce BannerSnap, a fully automated banner ad pre-test designed to meet the fast timelines and strict budgets of most digital campaigns. BannerSnap measures ad performance in a controlled environment that mimics the actual consumer experience, while … Continue reading

Posted in Advertising Research, Ameritest, Digital, Methodology | Leave a comment

What Advertisers Learned From A Little Monkey

Imagine, if you will, a thick hamburger patty being pulled off a sizzling grill and laid on a freshly toasted bun. Cheese slowly melts on the patty while it’s topped with lettuce, tomato and secret sauce drips as the top … Continue reading

Posted in Advertising Research, Ameritest, Memory, Motivation, Neuroscience, Packaged Goods, QSR Advertising, Storytelling, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Happy Father’s Day

What happens when a brand lets the characters of an ad become the hero? A heartwarming ad that engages viewers with the brand. Continue reading

Posted in Brand Awareness, Emotion | Tagged | Leave a comment

Happy Mother’s Day

We’ve all felt the lasting impression powerful advertising can have on us. This Mother’s Day we wanted to share a few ads that really speak to us and harness the powerful emotions we associate with our moms. Enjoy! Continue reading

Posted in Brand Awareness, Brand Positioning, Emotion, Packaged Goods | Tagged , , | Leave a comment