Author Archives: Chuck Young

Need a snapshot of your banner ad performance? Take a BannerSnap!

Ameritest is proud to introduce BannerSnap, a fully automated banner ad pre-test designed to meet the fast timelines and strict budgets of most digital campaigns. BannerSnap measures ad performance in a controlled environment that mimics the actual consumer experience, while … Continue reading

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What Advertisers Learned From A Little Monkey

Imagine, if you will, a thick hamburger patty being pulled off a sizzling grill and laid on a freshly toasted bun. Cheese slowly melts on the patty while it’s topped with lettuce, tomato and secret sauce drips as the top … Continue reading

Posted in Advertising Research, Ameritest, Memory, Motivation, Neuroscience, Packaged Goods, QSR Advertising, Storytelling, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Happy Father’s Day

What happens when a brand lets the characters of an ad become the hero? A heartwarming ad that engages viewers with the brand. Continue reading

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Happy Mother’s Day

We’ve all felt the lasting impression powerful advertising can have on us. This Mother’s Day we wanted to share a few ads that really speak to us and harness the powerful emotions we associate with our moms. Enjoy! Continue reading

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Food for Thought: Talking About Taste in Advertising

According to Health World,  www.healthworldeducation.org, memories can actually affect taste. Recalling a positive memory about eating a certain food can make a present experience more enjoyable. Since advertisers build memories around their brands (what we call “branded memories”), demonstrating a … Continue reading

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5 Common Advertising Mistakes To Avoid In 2016

Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we’ve seen in the CPG … Continue reading

Posted in Advertising Research, Attention, Brand Awareness, Memory, Motivation, Packaged Goods | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

The ‘Second Battleground’ To Drive Brand Growth

Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different. — Michael Porter Just about every brand marketer talks about winning the battle at shelf. But there is another battleground that is too often ignored. Many brands … Continue reading

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