Author Archives: Ameritest

The Lure of Free

Let’s say you had the option between a luxurious Lindt truffle and humble Hershey Kiss. We’ll go ahead and price the Lindt truffle at fifteen cents and the Hershey Kiss at one cent. Based on perceived value I imagine the … Continue reading

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Who were the 2018 Super Bowl Winners and Losers?

So, the game is over, the ads are played, and the money is spent. How did the advertisers fare in this year’s big game? Pepsi: Failed to Fulfill their Pre-Game Promise One of the risks for the brand was playing … Continue reading

Posted in Ad Length, Advertising Research, Ameritest, Attention, Brand Awareness, Brand Positioning, Emotion, Memory, Motivation, Packaged Goods, Storytelling | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Are Pepsi and Cindy Crawford Up for the 2018 Super Bowl Challenge?

Earlier this year Pepsi announced it would recreate Cindy Crawford’s iconic 1992 Super Bowl spot for this year’s game. Twenty-six years later and Cindy is facing a new generation, a shifting social environment, and a Super Bowl that has become … Continue reading

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Seeing What Others Don’t in 2018

It’s usually about this time in January where I start feeling guilty, either for not having set any New Year’s Resolutions, out of belief they would not last or feeling guilty for not keeping the Resolution I so optimistically set … Continue reading

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Connecting The Dots: How Brands Can Play In The Political Arena

  When a brand tries to play in the political space, it needs to follow the rules of the game. When done right, the messaging can be powerful and make consumers feel better about the brand. However, when done wrong, … Continue reading

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Season’s Greetings from Ameritest

All data leads to one conclusion: The Holidays are here…and we couldn’t be happier to take this opportunity to pause and wish you the most important gifts of the season: the love of friendship, great health and abundance! We also … Continue reading

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The Power of the Montage

Scott McCloud, author of “Making Comics” and “Understanding Comics” says, “When part of a sequence, even a sequence of only two, the art of the image is turned into something more.” In the world of advertising, this ‘something more’ is … Continue reading

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