Category Archives: Advertising Research

Advertising Trends from the 2018 “Millennial Superbowl”

In case you missed, forgot, or haven’t seen MTV since Jersey Shore first aired over 10 years ago (am I aging myself?), the VMAs were August 20th. And while you might be wondering, “What does Jennifer Lopez have to do … Continue reading

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Couldn’t Attend the IIeX Conference? We Did. Here’s What You Should Know.

Last month was a busy month of conferences. Our team attended Greenbook’s IIeX (Insights and Innovation Exchange) in Atlanta. The event beat its personal record for attendance with almost 1,200 research representatives filling the halls. With more than 225 speakers … Continue reading

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“Got Milk?” Got Updated

The California Milk Processor Board recently rolled out a new ad in which three children commiserate about the challenges of adolescence over cold glasses of milk. The spot marks a strategic shift away from the instantly-recognizable and universally lauded “Got … Continue reading

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Ameritest Announces Appointment of Abigail Hollister to President

Ameritest, a global leader in advertising and brand communication research, is delighted to announce that Abigail Hollister has been appointed president. Abigail is a fourteen-year veteran of Ameritest, consulting with brands to understand and solve their communication challenges. In her … Continue reading

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We Attend So You Don’t Have To: ARF AudienceXScience Conference Recap

This past June the ARF hosted their 13th Audience Measurement Conference, AudienceXScience, where media, research, and advertising professionals gathered to explore the challenges of audience measurement in our ever-evolving media environment. The two days were packed with innovations and conversations … Continue reading

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IHOP to IHob to IHOP

How can a company built on a foundation of pancakes, up and decide to change that foundation to hamburgers? The casual dining sector is filled with restaurants that consumers have come to rely on. However, when one of these restaurants … Continue reading

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What 2018 Trends Mean for Advertisers

Last week, we talked about some of the emerging trends we’re seeing in advertising this year. While it’s great to know what’s changing, you probably want to know what this means for you. How does all this translate into how … Continue reading

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