Category Archives: Advertising Research

The Power of the Montage

Scott McCloud, author of “Making Comics” and “Understanding Comics” says, “When part of a sequence, even a sequence of only two, the art of the image is turned into something more.” In the world of advertising, this ‘something more’ is … Continue reading

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The Brief in a Creative Brief

A rich man creates an amusement park featuring dinosaurs his team has hatched, as visiting scientists deal with the deadly consequences of interfering with nature.  Three scientists with an interest in the paranormal are fired and decide to start their … Continue reading

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In Making a Story

When I began my career in communications and brand research, I thought of my previous careers as trunks to be stored away in the mind’s attic—perhaps pulled out in a far-distant future when I had time for reflection, meandering beach … Continue reading

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What’s The Reality Of Your Perception?

Years ago, Rolling Stone was struggling to make its numbers. Readership wasn’t the problem. The issue was media buyers’ perceptions of the magazine. And their perceptions were ruling their decision to not buy the Stone’s advertising space, which was critical to keeping the … Continue reading

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“A Memorable Impression: How to create brand memories in advertising”

In the June 2017 article for Quirk’s Media, Ameritest CEO, Chuck Young, delves into how marketers can sell to the “three brains” of the consumer: Physical, Emotional and Conceptual. You can read it here: https://www.quirks.com/articles/how-to-create-brand-memories-in-advertising

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Need a snapshot of your banner ad performance? Take a BannerSnap!

Ameritest is proud to introduce BannerSnap, a fully automated banner ad pre-test designed to meet the fast timelines and strict budgets of most digital campaigns. BannerSnap measures ad performance in a controlled environment that mimics the actual consumer experience, while … Continue reading

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What Advertisers Learned From A Little Monkey

Imagine, if you will, a thick hamburger patty being pulled off a sizzling grill and laid on a freshly toasted bun. Cheese slowly melts on the patty while it’s topped with lettuce, tomato and secret sauce drips as the top … Continue reading

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