Category Archives: Attention

5 Common Advertising Mistakes To Avoid In 2016

Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we’ve seen in the CPG … Continue reading

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5 Tips to Ward Off Pre-Roll Ad Skips

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Breakthrough by Category: It’s Not Me, It’s You

On an old episode of Seinfeld, George Costanza perfected the phrase, “It’s not you. It’s me,” when ending relationships. To him, it was a simple, relatively painless means of getting out of a sticky situation. The irony, of course, is … Continue reading

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Did the Packers Really Win the Super Bowl or Was it…Groupon?

The dust has begun to settle. Groupon announced today that they were pulling the widely discussed “Tibet” ad and will instead air a less-polarizing replacement. It’s a shame, really. This ad debuting during the Super Bowl seems to have been discussed … Continue reading

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Gettin’ Back to Basics – Let’s Talk Attention

In pondering what to write about this week, I took a look back over the past six blogs posts. I realized that we had gotten way ahead of ourselves. Here we were, sitting at our desks throwing out research jargon … Continue reading

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Dear Colonel, Your Buns Could Be Better.

So the Colonel has improved his buns. No, not those buns. (C’mon, I’m in research, I’m not allowed to be saucy.) But, that really is what the Colonel tried to tell people this past week. That his buns are better…than … Continue reading

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Baltic Ave., Will You Forever Evade Me?

It’s that time of year again. The leaves are changing, the weather is cooling…and Monopoly is back at McDonalds! Many of my younger years were spent collecting those little pieces and diligently sticking them on my Monopoly board. Many a … Continue reading

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