Category Archives: Attention

“Got Milk?” Got Updated

The California Milk Processor Board recently rolled out a new ad in which three children commiserate about the challenges of adolescence over cold glasses of milk. The spot marks a strategic shift away from the instantly-recognizable and universally lauded “Got … Continue reading

Posted in Advertising Research, Ameritest, Attention, Brand Awareness, Brand Positioning, Emotion, Memory, Motivation, Packaged Goods, Storytelling | Tagged , , , , , , , , , , , , , , | Leave a comment

We Attend So You Don’t Have To: ARF AudienceXScience Conference Recap

This past June the ARF hosted their 13th Audience Measurement Conference, AudienceXScience, where media, research, and advertising professionals gathered to explore the challenges of audience measurement in our ever-evolving media environment. The two days were packed with innovations and conversations … Continue reading

Posted in Advertising Research, Ameritest, Attention, Brand Positioning, Conference, Memory, Methodology, Motivation | Tagged , , , , , , , | Leave a comment

IHOP to IHob to IHOP

How can a company built on a foundation of pancakes, up and decide to change that foundation to hamburgers? The casual dining sector is filled with restaurants that consumers have come to rely on. However, when one of these restaurants … Continue reading

Posted in Advertising Research, Ameritest, Attention, Brand Positioning, Motivation, QSR Advertising, Trends | Tagged , , , , , , , , , , , | Leave a comment

What 2018 Trends Mean for Advertisers

Last week, we talked about some of the emerging trends we’re seeing in advertising this year. While it’s great to know what’s changing, you probably want to know what this means for you. How does all this translate into how … Continue reading

Posted in Advertising Research, Ameritest, Attention, Brand Awareness, Brand Positioning, Digital, Emotion, Memory, Motivation, Storytelling, Trends | Tagged , , , , , , , , , , , , , , , , , , , | Leave a comment

Advertising Trends in 2018

Many of the conversations we have with our clients focus on trends we are seeing in the industry.  Below we share what we are seeing this year. Video The standard conception of advertising tends to revolve around TV commercials, and … Continue reading

Posted in Advertising Research, Ameritest, Attention, Brand Awareness, Brand Positioning, Digital, Emotion, Memory, Methodology, Motivation, Storytelling, Trends, Uncategorized | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

What Comics Can Teach Us About Storytelling in Advertising

What can comics teach us about storytelling? If you’re reading this, you likely focus on storytelling in the context of brand communications. And like me, you might ask yourself, “Are there even similarities between comics and advertising?” I can tell … Continue reading

Posted in Advertising Research, Ameritest, Attention, Brand Awareness, Brand Positioning, Motivation, Packaged Goods, QSR Advertising, Storytelling | Tagged , , , , , , , , , , , , , , | Leave a comment

Getting Down to Brass Tacks: Creating Social Videos in a Scrolling Environment

When really examining why most people use social media, the reason quickly reveals itself: we want to learn AND feel. For most social users, this educational and emotional quest often revolves around friends, family, the world…but it also includes brands. … Continue reading

Posted in Ad Length, Advertising Research, Attention, Brand Awareness, Brand Positioning, Digital, Emotion, Motivation, Storytelling | Tagged , , , , , , , , , , | Leave a comment