Category Archives: Brand Positioning

Happy Mother’s Day

We’ve all felt the lasting impression powerful advertising can have on us. This Mother’s Day we wanted to share a few ads that really speak to us and harness the powerful emotions we associate with our moms. Enjoy! Continue reading

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Sharing the Spotlight: Tips on Co-branding in Advertising

Co-branded advertising has a unique set of executional challenges. Advertisers must strike the right balance of attention on each brand while delivering a cohesive message. This is no easy task – yet we are seeing that more companies are using … Continue reading

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A Word Is Worth a Thousand Pictures

Picture this: You’ve just been hired as the CEO of the 21st-best perceived brand in America1. You enjoy such a strong reputation, in part, because of running one of the most iconic ad campaigns of the century. Your company’s sales … Continue reading

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Brand Positioning Research – Why a Picture is Worth A Thousand Words

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Ameritest Launches Brand Consulting Division to Help Clients Earlier in Creative Development Process

Images and emotions created by advertising must meaningfully connect the brand to consumers’ long-term memories so that they stick with them at the point of purchase. Chicago, IL (PRWEB) February 04, 2015 The Communication Research Company Will Help Clients Focus … Continue reading

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A 1-Topping Advertising Plan? A Local Look at Sponsorships vs. Brand-Positioning Advertising

Last month, it was announced locally (Albuquerque, New Mexico) that a local pizza company gave the University of New Mexico $5 million over 10 years to sponsor its infamous basketball stadium, “The Pit.” http://www.golobos.com/ViewArticle.dbml?DB_OEM_ID=26000&ATCLID=209788728 While it’s clearly a boon for … Continue reading

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