Category Archives: Digital

Need a snapshot of your banner ad performance? Take a BannerSnap!

Ameritest is proud to introduce BannerSnap, a fully automated banner ad pre-test designed to meet the fast timelines and strict budgets of most digital campaigns. BannerSnap measures ad performance in a controlled environment that mimics the actual consumer experience, while … Continue reading

Posted in Advertising Research, Ameritest, Digital, Methodology | Leave a comment

What Your Real-time Metrics Aren’t Telling You: 4 Reasons to Test Your Digital Content.

Posted in Advertising Research, Digital, Methodology | Tagged , , , , , , , , , | Leave a comment

5 Tips to Ward Off Pre-Roll Ad Skips

Posted in Advertising Research, Attention, Brand Awareness, Digital, Methodology | Tagged , , , , , , , , , , , , , , | Leave a comment

Advertising in the Digital World – Tips for building an ad that fits your objectives

For more information contact info@ameritest.net

Posted in Brand Awareness, Digital | Tagged , , , , , , , , , , , | Leave a comment

Infogram: Tips for Successfully Reaching your Hispanic Target

Posted in Advertising Research, Digital | Tagged , , | Leave a comment

How Tablets Are Changing The World (of Advertising Research)

Remember when families sat down together to watch a single television program with no distractions other than maybe getting up to make some popcorn? The days of the focused audience are long gone… Did you know that almost 30% of … Continue reading

Posted in Advertising Research, Digital | Tagged , , , , , , | Leave a comment

A New Frontier of Advertisting Research: iPads

We just completed a quick study to evaluate the comparability of using new methodology (drag and drop picture sorts) on a new device (iPad). The entire sample completed the survey on an iPad, and took an average of 16 minutes … Continue reading

Posted in Advertising Research, Digital | Tagged | Leave a comment