Category Archives: Digital

What 2018 Trends Mean for Advertisers

Last week, we talked about some of the emerging trends we’re seeing in advertising this year. While it’s great to know what’s changing, you probably want to know what this means for you. How does all this translate into how … Continue reading

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Advertising Trends in 2018

Many of the conversations we have with our clients focus on trends we are seeing in the industry.  Below we share what we are seeing this year. Video The standard conception of advertising tends to revolve around TV commercials, and … Continue reading

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Getting Down to Brass Tacks: Creating Social Videos in a Scrolling Environment

When really examining why most people use social media, the reason quickly reveals itself: we want to learn AND feel. For most social users, this educational and emotional quest often revolves around friends, family, the world…but it also includes brands. … Continue reading

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Need a snapshot of your banner ad performance? Take a BannerSnap!

Ameritest is proud to introduce BannerSnap, a fully automated banner ad pre-test designed to meet the fast timelines and strict budgets of most digital campaigns. BannerSnap measures ad performance in a controlled environment that mimics the actual consumer experience, while … Continue reading

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What Your Real-time Metrics Aren’t Telling You: 4 Reasons to Test Your Digital Content.

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5 Tips to Ward Off Pre-Roll Ad Skips

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Advertising in the Digital World – Tips for building an ad that fits your objectives

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