Category Archives: Emotion

Happy Father’s Day

What happens when a brand lets the characters of an ad become the hero? A heartwarming ad that engages viewers with the brand. Continue reading

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Happy Mother’s Day

We’ve all felt the lasting impression powerful advertising can have on us. This Mother’s Day we wanted to share a few ads that really speak to us and harness the powerful emotions we associate with our moms. Enjoy! Continue reading

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Holiday Ads: Humor vs. Heartstrings

‘Tis the season to be jolly! And ‘tis also the season to hit the stores and swipe that credit card! With Black Friday less than two weeks away holiday advertising is in full force. In this sea of promotions and … Continue reading

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Did the Packers Really Win the Super Bowl or Was it…Groupon?

The dust has begun to settle. Groupon announced today that they were pulling the widely discussed “Tibet” ad and will instead air a less-polarizing replacement. It’s a shame, really. This ad debuting during the Super Bowl seems to have been discussed … Continue reading

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