Category Archives: Emotion

In Making a Story

When I began my career in communications and brand research, I thought of my previous careers as trunks to be stored away in the mind’s attic—perhaps pulled out in a far-distant future when I had time for reflection, meandering beach … Continue reading

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What’s The Reality Of Your Perception?

Years ago, Rolling Stone was struggling to make its numbers. Readership wasn’t the problem. The issue was media buyers’ perceptions of the magazine. And their perceptions were ruling their decision to not buy the Stone’s advertising space, which was critical to keeping the … Continue reading

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“A Memorable Impression: How to create brand memories in advertising”

In the June 2017 article for Quirk’s Media, Ameritest CEO, Chuck Young, delves into how marketers can sell to the “three brains” of the consumer: Physical, Emotional and Conceptual. You can read it here: https://www.quirks.com/articles/how-to-create-brand-memories-in-advertising

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Happy Father’s Day

What happens when a brand lets the characters of an ad become the hero? A heartwarming ad that engages viewers with the brand. Continue reading

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Happy Mother’s Day

We’ve all felt the lasting impression powerful advertising can have on us. This Mother’s Day we wanted to share a few ads that really speak to us and harness the powerful emotions we associate with our moms. Enjoy! Continue reading

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Holiday Ads: Humor vs. Heartstrings

‘Tis the season to be jolly! And ‘tis also the season to hit the stores and swipe that credit card! With Black Friday less than two weeks away holiday advertising is in full force. In this sea of promotions and … Continue reading

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Did the Packers Really Win the Super Bowl or Was it…Groupon?

The dust has begun to settle. Groupon announced today that they were pulling the widely discussed “Tibet” ad and will instead air a less-polarizing replacement. It’s a shame, really. This ad debuting during the Super Bowl seems to have been discussed … Continue reading

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