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Category Archives: International Advertising
Ameritest / ARF Presentation: The Rise of the Chinese Consumer: Lessons for the Consumer Packaged Goods Industry
On Thursday, March 3 at 12noon EST, Ameritest will be presenting insights into CPG advertising in China based on research we recently conducted. Below is a brief synopsis of what will be discussed. If you would like to listen in, … Continue reading
Our resident blogger was recently in Brazil for some qualitative work with kids. To honor her adventurous spirit, I thought we’d talk a bit about ideas that travel. There are a lot of things to consider when creating a global … Continue reading