Category Archives: International Advertising

We versus Me: Cultural and creative tips for advertising in China

Over the next 10-15 years China is expected to surpass the United Kingdom and Germany to become the world’s 3rd largest consumer market (behind the US and Japan).  It’s no wonder, then, why so many international brands want to know … Continue reading

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Ameritest / ARF Presentation: The Rise of the Chinese Consumer: Lessons for the Consumer Packaged Goods Industry

On Thursday, March 3 at 12noon EST, Ameritest will be presenting insights into CPG advertising in China based on research we recently conducted. Below is a brief synopsis of what will be discussed. If you would like to listen in, … Continue reading

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Have Ads Will Travel? Tips Before Stamping Your Ad’s Passport.

Our resident blogger was recently in Brazil for some qualitative work with kids. To honor her adventurous spirit, I thought we’d talk a bit about ideas that travel. There are a lot of things to consider when creating a global … Continue reading

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