Category Archives: Methodology

“A Memorable Impression: How to create brand memories in advertising”

In the June 2017 article for Quirk’s Media, Ameritest CEO, Chuck Young, delves into how marketers can sell to the “three brains” of the consumer: Physical, Emotional and Conceptual. You can read it here: https://www.quirks.com/articles/how-to-create-brand-memories-in-advertising

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Need a snapshot of your banner ad performance? Take a BannerSnap!

Ameritest is proud to introduce BannerSnap, a fully automated banner ad pre-test designed to meet the fast timelines and strict budgets of most digital campaigns. BannerSnap measures ad performance in a controlled environment that mimics the actual consumer experience, while … Continue reading

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The ‘Second Battleground’ To Drive Brand Growth

Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different. — Michael Porter Just about every brand marketer talks about winning the battle at shelf. But there is another battleground that is too often ignored. Many brands … Continue reading

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What Your Real-time Metrics Aren’t Telling You: 4 Reasons to Test Your Digital Content.

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5 Tips to Ward Off Pre-Roll Ad Skips

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Breakthrough by Category: It’s Not Me, It’s You

On an old episode of Seinfeld, George Costanza perfected the phrase, “It’s not you. It’s me,” when ending relationships. To him, it was a simple, relatively painless means of getting out of a sticky situation. The irony, of course, is … Continue reading

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Big Data Confirms: Ad Quality is Key to Driving Sales (or in McDonald’s case, keeping sales!)

The last time you played Monopoly, did you remember seeing a McDonald’s on the board? Or Burger King. Or Wendy’s, Arby’s, Subway or Taco Bell. The fast food landscape is one that is highly competitive and rapidly changing. From its years of … Continue reading

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