Category Archives: Packaged Goods

What Advertisers Learned From A Little Monkey

Imagine, if you will, a thick hamburger patty being pulled off a sizzling grill and laid on a freshly toasted bun. Cheese slowly melts on the patty while it’s topped with lettuce, tomato and secret sauce drips as the top … Continue reading

Posted in Advertising Research, Ameritest, Memory, Motivation, Neuroscience, Packaged Goods, QSR Advertising, Storytelling, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Happy Mother’s Day

We’ve all felt the lasting impression powerful advertising can have on us. This Mother’s Day we wanted to share a few ads that really speak to us and harness the powerful emotions we associate with our moms. Enjoy! Continue reading

Posted in Brand Awareness, Brand Positioning, Emotion, Packaged Goods | Tagged , , | Leave a comment

Food for Thought: Talking About Taste in Advertising

According to Health World,  www.healthworldeducation.org, memories can actually affect taste. Recalling a positive memory about eating a certain food can make a present experience more enjoyable. Since advertisers build memories around their brands (what we call “branded memories”), demonstrating a … Continue reading

Posted in Advertising Research, Packaged Goods | Tagged , , | Leave a comment

5 Common Advertising Mistakes To Avoid In 2016

Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we’ve seen in the CPG … Continue reading

Posted in Advertising Research, Attention, Brand Awareness, Memory, Motivation, Packaged Goods | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

P & G’s “Thank You Mom”: The Success Story of a Successful Story

This winter we witnessed an inspirational competition amongst disciplined participants who struggled years and years honing their skills and finally rising to the apex of their chosen specialties. (Oh, and we also watched the Olympics.) Of course I’m talking about Olympic Advertising … Continue reading

Posted in Advertising Research, Brand Awareness, Memory, Methodology, Packaged Goods, Storytelling | Tagged , , , , , , , , , , , , , , , | Leave a comment

Super Bowl vs. Olympic Advertising : Who wins the battle for advertising gold?

February brought us two of the farthest reaching, live advertising events in the U.S.: the Super Bowl and the Olympics. Though their reach may be similar in stature, these events create very different viewing experiences and advertising contexts. How do … Continue reading

Posted in Advertising Research, Brand Awareness, Packaged Goods | Tagged , , , , , , , , , , | Leave a comment