Category Archives: Packaged Goods

What Comics Can Teach Us About Storytelling in Advertising

Posted on May 10, 2018 by

What can comics teach us about storytelling? If you’re reading this, you likely focus on storytelling in the context of brand communications. And like me, you might ask yourself, “Are there even similarities between comics and advertising?” I can tell … Continue reading →

Posted in Advertising Research, Ameritest, Attention, Brand Awareness, Brand Positioning, Motivation, Packaged Goods, QSR Advertising, Storytelling | Tagged , , , , , , , , , , , , , , | Leave a comment

Who were the 2018 Super Bowl Winners and Losers?

Posted on February 6, 2018 by

So, the game is over, the ads are played, and the money is spent. How did the advertisers fare in this year’s big game? Pepsi: Failed to Fulfill their Pre-Game Promise One of the risks for the brand was playing … Continue reading →

Posted in Ad Length, Advertising Research, Ameritest, Attention, Brand Awareness, Brand Positioning, Emotion, Memory, Motivation, Packaged Goods, Storytelling | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

Connecting The Dots: How Brands Can Play In The Political Arena

Posted on January 11, 2018 by

  When a brand tries to play in the political space, it needs to follow the rules of the game. When done right, the messaging can be powerful and make consumers feel better about the brand. However, when done wrong, … Continue reading →

Posted in Advertising Research, Ameritest, Attention, Brand Awareness, Brand Positioning, Emotion, Memory, Motivation, Packaged Goods | Tagged , , , , , , , , , , , , | Leave a comment

What Advertisers Learned From A Little Monkey

Posted on March 14, 2017 by

Imagine, if you will, a thick hamburger patty being pulled off a sizzling grill and laid on a freshly toasted bun. Cheese slowly melts on the patty while it’s topped with lettuce, tomato and secret sauce drips as the top … Continue reading →

Posted in Advertising Research, Ameritest, Memory, Motivation, Neuroscience, Packaged Goods, QSR Advertising, Storytelling, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

Happy Mother’s Day

Posted on May 6, 2016 by

We’ve all felt the lasting impression powerful advertising can have on us. This Mother’s Day we wanted to share a few ads that really speak to us and harness the powerful emotions we associate with our moms. Enjoy! Continue reading →

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Food for Thought: Talking About Taste in Advertising

Posted on March 9, 2016 by

According to Health World,  www.healthworldeducation.org, memories can actually affect taste. Recalling a positive memory about eating a certain food can make a present experience more enjoyable. Since advertisers build memories around their brands (what we call “branded memories”), demonstrating a … Continue reading →

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5 Common Advertising Mistakes To Avoid In 2016

Posted on January 8, 2016 by

Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we’ve seen in the CPG … Continue reading →

Posted in Advertising Research, Attention, Brand Awareness, Memory, Motivation, Packaged Goods | Tagged , , , , , , , , , , , , , , , , , | Leave a comment