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Tag Archives: ad success
Food for Thought: Talking About Taste in Advertising
According to Health World, www.healthworldeducation.org, memories can actually affect taste. Recalling a positive memory about eating a certain food can make a present experience more enjoyable. Since advertisers build memories around their brands (what we call “branded memories”), demonstrating a … Continue reading →
Posted in Advertising Research, Packaged Goods
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Tagged ad success, advertising research, Brand Experience
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5 Common Advertising Mistakes To Avoid In 2016
Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we’ve seen in the CPG … Continue reading →
Posted in Advertising Research, Attention, Brand Awareness, Memory, Motivation, Packaged Goods
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Tagged ad performance, Ad Research, ad success, Ads, Advertising, advertising research, Ameritest, Attention, Brand awareness, Brand Experience, Branding, Chuck Young, Commercials, CPG, Memory, methodology, Motivation, Research
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The ‘Second Battleground’ To Drive Brand Growth
Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different. — Michael Porter Just about every brand marketer talks about winning the battle at shelf. But there is another battleground that is too often ignored. Many brands … Continue reading →
Posted in Advertising Research, Memory, Methodology, Motivation
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Tagged ad performance, Ad Research, ad success, Ads, advertising research, Ameritest, Attention, Brand Experience, Commercials, Memory, methodology, Motivation, Research
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What Your Real-time Metrics Aren’t Telling You: 4 Reasons to Test Your Digital Content.
Posted in Advertising Research, Digital, Methodology
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Tagged ad performance, Ad Research, ad success, Advertising, advertising research, Ameritest, Attention, breakthrough, Campaign, Digital
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Ending a Commercial with a Logo or a Package…Does One Work Better Than the Other?
Branding is one of the three essential advertising elements that lead to in-market success. As such, there are many variations of brand inclusion at the end of a TV ad, including package shots or simply showing the brand logo. Making … Continue reading →
Ameritest Tips for Marketing to Millenials
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Posted in Advertising Research, Brand Awareness
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Tagged ad performance, Ad Research, ad success, Ads, advertising research, Attention, Brand awareness, Brand Experience, Branding, breakthrough, Millenial
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What Marketers Can Learn About Brand Building From Disney Pixar’s, “Inside Out”
Inspiration for marketers can come from surprising sources. As our kids kick off their summer break and we seek ways to spend that extra time with them, what better place to gain insights into the marketing world than from one … Continue reading →
Posted in Ad Length, Advertising Research
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Tagged ad performance, Ad Research, ad success, Ads, advertising research, Attention, brain waves, Brand awareness, Brand Experience, Brand Image, brand memories, Brand Positioning, Branding, breakthrough, Commercials, marketing, Target consumer
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