Tag Archives: Advertising

What Advertisers Learned From A Little Monkey

Imagine, if you will, a thick hamburger patty being pulled off a sizzling grill and laid on a freshly toasted bun. Cheese slowly melts on the patty while it’s topped with lettuce, tomato and secret sauce drips as the top … Continue reading

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5 Common Advertising Mistakes To Avoid In 2016

Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we’ve seen in the CPG … Continue reading

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What Your Real-time Metrics Aren’t Telling You: 4 Reasons to Test Your Digital Content.

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5 Tips to Ward Off Pre-Roll Ad Skips

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Breakthrough by Category: It’s Not Me, It’s You

On an old episode of Seinfeld, George Costanza perfected the phrase, “It’s not you. It’s me,” when ending relationships. To him, it was a simple, relatively painless means of getting out of a sticky situation. The irony, of course, is … Continue reading

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At the Bottom of the Funnel: How Memory Contributes to Ad Effectiveness

Advertisers invest a lot of time and money trying to find creative ideas that will break through clutter and engage the attention of the consumer. In the digital age, this important attention-getting activity is frequently described as feeding the top … Continue reading

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Brand Positioning Research – Why a Picture is Worth A Thousand Words

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