Tag Archives: Ameritest

5 Common Advertising Mistakes To Avoid In 2016

Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we’ve seen in the CPG … Continue reading

Posted in Advertising Research, Attention, Brand Awareness, Memory, Motivation, Packaged Goods | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

The ‘Second Battleground’ To Drive Brand Growth

Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different. — Michael Porter Just about every brand marketer talks about winning the battle at shelf. But there is another battleground that is too often ignored. Many brands … Continue reading

Posted in Advertising Research, Memory, Methodology, Motivation | Tagged , , , , , , , , , , , , | Leave a comment

What Your Real-time Metrics Aren’t Telling You: 4 Reasons to Test Your Digital Content.

Posted in Advertising Research, Digital, Methodology | Tagged , , , , , , , , , | Leave a comment

5 Tips to Ward Off Pre-Roll Ad Skips

Posted in Advertising Research, Attention, Brand Awareness, Digital, Methodology | Tagged , , , , , , , , , , , , , , | Leave a comment

Breakthrough by Category: It’s Not Me, It’s You

On an old episode of Seinfeld, George Costanza perfected the phrase, “It’s not you. It’s me,” when ending relationships. To him, it was a simple, relatively painless means of getting out of a sticky situation. The irony, of course, is … Continue reading

Posted in Attention, Methodology | Tagged , , , , , , , , , , | Leave a comment

At the Bottom of the Funnel: How Memory Contributes to Ad Effectiveness

Advertisers invest a lot of time and money trying to find creative ideas that will break through clutter and engage the attention of the consumer. In the digital age, this important attention-getting activity is frequently described as feeding the top … Continue reading

Posted in Memory | Tagged , , , , , , , , , , , | Leave a comment

Ameritest Launches Brand Consulting Division to Help Clients Earlier in Creative Development Process

Images and emotions created by advertising must meaningfully connect the brand to consumers’ long-term memories so that they stick with them at the point of purchase. Chicago, IL (PRWEB) February 04, 2015 The Communication Research Company Will Help Clients Focus … Continue reading

Posted in Brand Positioning | Tagged , , , , , , , , , , , , , | Leave a comment