Tag Archives: Attention

Who were the 2018 Super Bowl Winners and Losers?

So, the game is over, the ads are played, and the money is spent. How did the advertisers fare in this year’s big game? Pepsi: Failed to Fulfill their Pre-Game Promise One of the risks for the brand was playing … Continue reading

Posted in Ad Length, Advertising Research, Ameritest, Attention, Brand Awareness, Brand Positioning, Emotion, Memory, Motivation, Packaged Goods, Storytelling | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Leave a comment

5 Common Advertising Mistakes To Avoid In 2016

Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we’ve seen in the CPG … Continue reading

Posted in Advertising Research, Attention, Brand Awareness, Memory, Motivation, Packaged Goods | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

The ‘Second Battleground’ To Drive Brand Growth

Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different. — Michael Porter Just about every brand marketer talks about winning the battle at shelf. But there is another battleground that is too often ignored. Many brands … Continue reading

Posted in Advertising Research, Memory, Methodology, Motivation | Tagged , , , , , , , , , , , , | Leave a comment

What Your Real-time Metrics Aren’t Telling You: 4 Reasons to Test Your Digital Content.

Posted in Advertising Research, Digital, Methodology | Tagged , , , , , , , , , | Leave a comment

Ameritest Tips for Marketing to Millenials

For more information, contact info@ameritest.com

Posted in Advertising Research, Brand Awareness | Tagged , , , , , , , , , , | Leave a comment

What Marketers Can Learn About Brand Building From Disney Pixar’s, “Inside Out”

Inspiration for marketers can come from surprising sources. As our kids kick off their summer break and we seek ways to spend that extra time with them, what better place to gain insights into the marketing world than from one … Continue reading

Posted in Ad Length, Advertising Research | Tagged , , , , , , , , , , , , , , , , | Leave a comment