Tag Archives: Branding

5 Common Advertising Mistakes To Avoid In 2016

Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we’ve seen in the CPG … Continue reading

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Ameritest Tips for Marketing to Millenials

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What Marketers Can Learn About Brand Building From Disney Pixar’s, “Inside Out”

Inspiration for marketers can come from surprising sources. As our kids kick off their summer break and we seek ways to spend that extra time with them, what better place to gain insights into the marketing world than from one … Continue reading

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5 Tips to Ward Off Pre-Roll Ad Skips

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Sharing the Spotlight: Tips on Co-branding in Advertising

Co-branded advertising has a unique set of executional challenges. Advertisers must strike the right balance of attention on each brand while delivering a cohesive message. This is no easy task – yet we are seeing that more companies are using … Continue reading

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At the Bottom of the Funnel: How Memory Contributes to Ad Effectiveness

Advertisers invest a lot of time and money trying to find creative ideas that will break through clutter and engage the attention of the consumer. In the digital age, this important attention-getting activity is frequently described as feeding the top … Continue reading

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