Tag Archives: Chuck Young

5 Common Advertising Mistakes To Avoid In 2016

Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we’ve seen in the CPG … Continue reading

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ChefSteps Visits Albuquerque

We were fortunate enough to have Grant Cilly of ChefSteps visit us in Albuquerque. It’s worth a minute (or a few hours) to visit the ChefSteps website. They make the process of cooking and the finished product look and feel like art, … Continue reading

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Ameritest Launches Brand Consulting Division to Help Clients Earlier in Creative Development Process

Images and emotions created by advertising must meaningfully connect the brand to consumers’ long-term memories so that they stick with them at the point of purchase. Chicago, IL (PRWEB) February 04, 2015 The Communication Research Company Will Help Clients Focus … Continue reading

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Analogy in Advertising: Strengthening Your Brand Perceptions

In order to survive, humans rely upon comparing what is happening to them in the present with what happened to them in the past. Based on previous experiences and memories stored, our brain helps us live. For example, when you … Continue reading

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Stumbling out of the Blocks? Why Branding Hurdles are Important in Determining Ad Success

Imagine a track star at the Summer Olympics getting ready for the 100-meter hurdles final. His life’s training has come down to ten seconds. Stretched, loose and ready, the runners are called to their marks. They are settled into their blocks … Continue reading

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Is Good Advertising Good Enough? Why Competitive Context Really Matters.

Ameritest recently validated McDonald’s same-store sales changes using just a few advertising quality variables. While this is a significant finding, one of the limitations to such a construct becomes clear: only McDonald’s advertising was considered. McDonald’s does not advertise in … Continue reading

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How Speed Adds Quality to Advertising Research

Increasingly, the marketer’s job is more challenging, from marketplace uncertainty, tight budgets, and less staff, to a continued shift in control from the marketer to consumers and retailers. Advertising research is needed more than ever to help win this battle, … Continue reading

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