Tag Archives: Commercials

Happy Mother’s Day

We’ve all felt the lasting impression powerful advertising can have on us. This Mother’s Day we wanted to share a few ads that really speak to us and harness the powerful emotions we associate with our moms. Enjoy! Continue reading

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5 Common Advertising Mistakes To Avoid In 2016

Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we’ve seen in the CPG … Continue reading

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The ‘Second Battleground’ To Drive Brand Growth

Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different. — Michael Porter Just about every brand marketer talks about winning the battle at shelf. But there is another battleground that is too often ignored. Many brands … Continue reading

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What Marketers Can Learn About Brand Building From Disney Pixar’s, “Inside Out”

Inspiration for marketers can come from surprising sources. As our kids kick off their summer break and we seek ways to spend that extra time with them, what better place to gain insights into the marketing world than from one … Continue reading

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Brand Positioning Research – Why a Picture is Worth A Thousand Words

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Animatic to Finished Film: Recreating a Successful Dress Rehearsal

In the same way that dress rehearsals for weddings or theatre performances help iron out any glitches prior to the big day, they also serve the same purpose in advertising. Pre-testing rough advertising at an early stage – such as … Continue reading

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The “Absolute Value” of Advertising Research

Itamar Simonson & Emanuel Rosen recently released the book, “Absolute Value.” I picked it up because the hook was intriguing – in a world of increasing access to information, has brand equity and relative value lost its place? The sub-title … Continue reading

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