Tag Archives: CPG

Connecting The Dots: How Brands Can Play In The Political Arena

  When a brand tries to play in the political space, it needs to follow the rules of the game. When done right, the messaging can be powerful and make consumers feel better about the brand. However, when done wrong, … Continue reading

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5 Common Advertising Mistakes To Avoid In 2016

Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we’ve seen in the CPG … Continue reading

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Ameritest / ARF Presentation: The Rise of the Chinese Consumer: Lessons for the Consumer Packaged Goods Industry

On Thursday, March 3 at 12noon EST, Ameritest will be presenting insights into CPG advertising in China based on research we recently conducted. Below is a brief synopsis of what will be discussed. If you would like to listen in, … Continue reading

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