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Tag Archives: CPG
When a brand tries to play in the political space, it needs to follow the rules of the game. When done right, the messaging can be powerful and make consumers feel better about the brand. However, when done wrong, … Continue reading
Ameritest / ARF Presentation: The Rise of the Chinese Consumer: Lessons for the Consumer Packaged Goods Industry
On Thursday, March 3 at 12noon EST, Ameritest will be presenting insights into CPG advertising in China based on research we recently conducted. Below is a brief synopsis of what will be discussed. If you would like to listen in, … Continue reading