Tag Archives: CPG

5 Common Advertising Mistakes To Avoid In 2016

Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we’ve seen in the CPG … Continue reading

Posted in Advertising Research, Attention, Brand Awareness, Memory, Motivation, Packaged Goods | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Ameritest / ARF Presentation: The Rise of the Chinese Consumer: Lessons for the Consumer Packaged Goods Industry

On Thursday, March 3 at 12noon EST, Ameritest will be presenting insights into CPG advertising in China based on research we recently conducted. Below is a brief synopsis of what will be discussed. If you would like to listen in, … Continue reading

Posted in International Advertising, Methodology, Packaged Goods | Tagged , , , , , , , | Leave a comment