Tag Archives: Daniel Kahneman

“A Memorable Impression: How to create brand memories in advertising”

In the June 2017 article for Quirk’s Media, Ameritest CEO, Chuck Young, delves into how marketers can sell to the “three brains” of the consumer: Physical, Emotional and Conceptual. You can read it here: https://www.quirks.com/articles/how-to-create-brand-memories-in-advertising

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Completing the Picture Conclusion – Looking Forward

Currently, using online cameras for eye tracking and for measuring emotions through facial response coding are two of the hottest areas of innovation. It is easy to imagine how either of these two techniques might be refined by combining them … Continue reading

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Completing the Picture Part IX – Quadrant Experiments

Our own experiments suggest that there is much to be learned from the cross/within quadrant combinations. In one series of experiments we conducted with brain waves (see Exhibit 3), we found them to be a strong predictor of our Attention … Continue reading

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Completing the Picture Part VIII – Cross-Quadrant Analysis

  Cross-Quadrant Analysis What is perhaps more interesting is to look at what we might learn when we combine techniques from across different quadrants, for this gives us the opportunity to truly view the consumer in an insightful, more holistic … Continue reading

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Completing the Picture Part VII – Improving Ad Research Insights

Improving Ad Research Insights If we start with the assumption that all of the techniques listed in the matrix, when used by a reputable research supplier, have a legitimate claim to a piece of the truth, the real question becomes, … Continue reading

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Completing the Picture Part VI – The Matrix: Upper Quadrants

We continue our look at how the research techniques fall in each quadrant, this week focusing on the upper half. Upper Left Quadrant: Experiencer Self/System 1 Thinking The current level of interest in biometrics and neuroscience is actually the second … Continue reading

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Completing the Picture Part V – The Matrix: Lower Quadrants

This week and next, we will look at how the research techniques fall in each quadrant, starting in the historical order in which they were developed.   Let’s begin today with the lower left and right quadrants. Lower Right Quadrant: … Continue reading

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