Tag Archives: Dilly Dilly

How Well-Crafted Research Will Leave You Shouting, “Dilly Dilly!”

I recently found myself in conversation with colleagues about the recent article by Tom Denari in which he describes copy-testing as a “usually blunt instrument that beats out the sometimes unexplainable magic of an ad or campaign.” Sticking with the “Dilly … Continue reading

Posted in Advertising Research, Ameritest, Attention, Brand Awareness, Brand Positioning, Emotion, Memory, Methodology, Storytelling | Tagged , , , , , , , , , , , , , | Leave a comment