Tag Archives: Food

“Got Milk?” Got Updated

The California Milk Processor Board recently rolled out a new ad in which three children commiserate about the challenges of adolescence over cold glasses of milk. The spot marks a strategic shift away from the instantly-recognizable and universally lauded “Got … Continue reading

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IHOP to IHob to IHOP

How can a company built on a foundation of pancakes, up and decide to change that foundation to hamburgers? The casual dining sector is filled with restaurants that consumers have come to rely on. However, when one of these restaurants … Continue reading

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Who were the 2018 Super Bowl Winners and Losers?

So, the game is over, the ads are played, and the money is spent. How did the advertisers fare in this year’s big game? Pepsi: Failed to Fulfill their Pre-Game Promise One of the risks for the brand was playing … Continue reading

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What Advertisers Learned From A Little Monkey

Imagine, if you will, a thick hamburger patty being pulled off a sizzling grill and laid on a freshly toasted bun. Cheese slowly melts on the patty while it’s topped with lettuce, tomato and secret sauce drips as the top … Continue reading

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Is Good Advertising Good Enough? Why Competitive Context Really Matters.

Ameritest recently validated McDonald’s same-store sales changes using just a few advertising quality variables. While this is a significant finding, one of the limitations to such a construct becomes clear: only McDonald’s advertising was considered. McDonald’s does not advertise in … Continue reading

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Does Ronald McDonald work for Taco Bell?

Taco Bell sparked a media explosion with the use of numerous Ronalds McDonald to launch their new breakfast menu. The campaign, which first aired the last week in March, continues to generate media content across industry and news sites alike. The … Continue reading

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Predicting Sales Changes and the Future of Ad Testing: A McDonald’s Case History

“Never stop testing, and your advertising will never stop improving.” – David Ogilvy Global ad spend is expected to reach over $530 billion in 2014. Television advertising still dominates at roughly 58%, but the number of ways people consume that … Continue reading

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