Tag Archives: Food

What Advertisers Learned From A Little Monkey

Imagine, if you will, a thick hamburger patty being pulled off a sizzling grill and laid on a freshly toasted bun. Cheese slowly melts on the patty while it’s topped with lettuce, tomato and secret sauce drips as the top … Continue reading

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Is Good Advertising Good Enough? Why Competitive Context Really Matters.

Ameritest recently validated McDonald’s same-store sales changes using just a few advertising quality variables. While this is a significant finding, one of the limitations to such a construct becomes clear: only McDonald’s advertising was considered. McDonald’s does not advertise in … Continue reading

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Does Ronald McDonald work for Taco Bell?

Taco Bell sparked a media explosion with the use of numerous Ronalds McDonald to launch their new breakfast menu. The campaign, which first aired the last week in March, continues to generate media content across industry and news sites alike. The … Continue reading

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Predicting Sales Changes and the Future of Ad Testing: A McDonald’s Case History

“Never stop testing, and your advertising will never stop improving.” – David Ogilvy Global ad spend is expected to reach over $530 billion in 2014. Television advertising still dominates at roughly 58%, but the number of ways people consume that … Continue reading

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Ameritest’s Top 5 QSR Ads of 2013

As 2013 draws to a close, we’re taking a look at the Top 5 QSR (Quick Service Restaurant,  aka Fast Food) ads according to the Ameritest AdStandings. The Ameritest AdStandings syndicated advertising research product surveys all :30 ads released by … Continue reading

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How Advertising Influences Perceived Number of Calories in Food

When it comes to eating, we have two brains: Our Big Brain – 100 billion neurons deciding how appealing the food is via smell, taste, and texture. This decision is combined with the emotional factors of how we feel, who … Continue reading

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Science in the Creative Kitchen

March 7 marks a long awaited publishing event for me. On that day Amazon begins shipping the cookbook, Modernist Cuisine, which is a six volume tour-de-force of extraordinary photography and engaging writing that explains the science behind that most multi-sensory … Continue reading

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