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Tag Archives: marketing
As we wrote in our last blog introducing this series, we are publishing trends from our research this summer interviewing those who work with and directly buy research. It is an important part of how we, as a consultancy, can … Continue reading
While we definitely had our share of road trips, BBQ’s and ice cream, we also did some work. Some serious work. We were very focused on a project that was close to our hearts: talking to clients about their experience … Continue reading
The California Milk Processor Board recently rolled out a new ad in which three children commiserate about the challenges of adolescence over cold glasses of milk. The spot marks a strategic shift away from the instantly-recognizable and universally lauded “Got … Continue reading
This past June the ARF hosted their 13th Audience Measurement Conference, AudienceXScience, where media, research, and advertising professionals gathered to explore the challenges of audience measurement in our ever-evolving media environment. The two days were packed with innovations and conversations … Continue reading