Tag Archives: marketing

In Making a Story

When I began my career in communications and brand research, I thought of my previous careers as trunks to be stored away in the mind’s attic—perhaps pulled out in a far-distant future when I had time for reflection, meandering beach … Continue reading

Posted in Advertising Research, Ameritest, Attention, Books, Brand Positioning, Emotion, Memory, Motivation, Storytelling | Tagged , , , , , , | Leave a comment

What’s The Reality Of Your Perception?

Years ago, Rolling Stone was struggling to make its numbers. Readership wasn’t the problem. The issue was media buyers’ perceptions of the magazine. And their perceptions were ruling their decision to not buy the Stone’s advertising space, which was critical to keeping the … Continue reading

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“A Memorable Impression: How to create brand memories in advertising”

In the June 2017 article for Quirk’s Media, Ameritest CEO, Chuck Young, delves into how marketers can sell to the “three brains” of the consumer: Physical, Emotional and Conceptual. You can read it here: https://www.quirks.com/articles/how-to-create-brand-memories-in-advertising

Posted in Advertising Research, Ameritest, Attention, Brand Awareness, Brand Positioning, Emotion, Memory, Methodology, Neuroscience | Tagged , , , , , , , , , , , | Leave a comment

What Advertisers Learned From A Little Monkey

Imagine, if you will, a thick hamburger patty being pulled off a sizzling grill and laid on a freshly toasted bun. Cheese slowly melts on the patty while it’s topped with lettuce, tomato and secret sauce drips as the top … Continue reading

Posted in Advertising Research, Ameritest, Memory, Motivation, Neuroscience, Packaged Goods, QSR Advertising, Storytelling, Uncategorized | Tagged , , , , , , , , , , | Leave a comment

What Marketers Can Learn About Brand Building From Disney Pixar’s, “Inside Out”

Inspiration for marketers can come from surprising sources. As our kids kick off their summer break and we seek ways to spend that extra time with them, what better place to gain insights into the marketing world than from one … Continue reading

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