Tag Archives: marketing

What it Looks Like in Research Heaven

When we introduced this 5-part blog series on 2018 Trends in Research, we talked with you, our current and potential clients, about a lot of things that have you furrowing your collective brow. But one of the best parts of … Continue reading

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How Research is Changing

In this, our next blog in the series on 2018 trends in research, we are moving onto the second major theme: change. As we interviewed you—our current and potential clients—you couldn’t help but focus during those hours of conversation on … Continue reading

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What You Want and What You Get: The Ask

As we wrote in our last blog introducing this series, we are publishing trends from our research this summer interviewing those who work with and directly buy research. It is an important part of how we, as a consultancy, can … Continue reading

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What We Did This Summer

While we definitely had our share of road trips, BBQ’s and ice cream, we also did some work. Some serious work. We were very focused on a project that was close to our hearts: talking to clients about their experience … Continue reading

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Advertising Trends from the 2018 “Millennial Superbowl”

In case you missed, forgot, or haven’t seen MTV since Jersey Shore first aired over 10 years ago (am I aging myself?), the VMAs were August 20th. And while you might be wondering, “What does Jennifer Lopez have to do … Continue reading

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Couldn’t Attend the IIeX Conference? We Did. Here’s What You Should Know.

Last month was a busy month of conferences. Our team attended Greenbook’s IIeX (Insights and Innovation Exchange) in Atlanta. The event beat its personal record for attendance with almost 1,200 research representatives filling the halls. With more than 225 speakers … Continue reading

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“Got Milk?” Got Updated

The California Milk Processor Board recently rolled out a new ad in which three children commiserate about the challenges of adolescence over cold glasses of milk. The spot marks a strategic shift away from the instantly-recognizable and universally lauded “Got … Continue reading

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