Tag Archives: Memory

What Advertisers Learned From A Little Monkey

Imagine, if you will, a thick hamburger patty being pulled off a sizzling grill and laid on a freshly toasted bun. Cheese slowly melts on the patty while it’s topped with lettuce, tomato and secret sauce drips as the top … Continue reading

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5 Common Advertising Mistakes To Avoid In 2016

Growth comes from reflecting on and analyzing both success and failure. As we flip the calendar to a new year, we thought it would be helpful to share the five most common advertising mistakes that we’ve seen in the CPG … Continue reading

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The ‘Second Battleground’ To Drive Brand Growth

Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different. — Michael Porter Just about every brand marketer talks about winning the battle at shelf. But there is another battleground that is too often ignored. Many brands … Continue reading

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At the Bottom of the Funnel: How Memory Contributes to Ad Effectiveness

Advertisers invest a lot of time and money trying to find creative ideas that will break through clutter and engage the attention of the consumer. In the digital age, this important attention-getting activity is frequently described as feeding the top … Continue reading

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Analogy in Advertising: Strengthening Your Brand Perceptions

In order to survive, humans rely upon comparing what is happening to them in the present with what happened to them in the past. Based on previous experiences and memories stored, our brain helps us live. For example, when you … Continue reading

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Is Good Advertising Good Enough? Why Competitive Context Really Matters.

Ameritest recently validated McDonald’s same-store sales changes using just a few advertising quality variables. While this is a significant finding, one of the limitations to such a construct becomes clear: only McDonald’s advertising was considered. McDonald’s does not advertise in … Continue reading

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P & G’s “Thank You Mom”: The Success Story of a Successful Story

This winter we witnessed an inspirational competition amongst disciplined participants who struggled years and years honing their skills and finally rising to the apex of their chosen specialties. (Oh, and we also watched the Olympics.) Of course I’m talking about Olympic Advertising … Continue reading

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